© 2023, artisd.studio
Seoul, South Korea
All Rights Reserved
November 23, 2022

Pick & Play ENG

  • Strategy

    Survey, Diary Study, Affinity Diagram

  • Design

    UI/UX Design

  • Tools

    Figma, ProtoPie, Illustrator, Photoshop

Overview

During and after the COVID-19 pandemic, vinyl sales soared globally. But, as more people fall in love with vinyl, more problems started to show up. As a vinyl collector myself, I was faced with many difficulties in collecting and purchasing vinyl in Korea.

I eventually figured I wasn't the only one struggling. After interviewing several young adult collectors, who now covers a great proportion of the market and are relatively less familiar with analog music, I came up with a platform that could solve their pain points.

Target

Young adult vinyl collectors

Research Methods

  • Online resarch
  • Mini survey
  • Diary study
  • Design Process

    1. Understand
    2. Research
    3. Analyze
    4. Design
    5. User
    Testing
    6. Presentation

    Background

    How Today's Generation Owns Music

    Vinyl

    According to a Korean music distribution company, YES24, the sales of Korean pop music vinyl soared by 262% in 2020 compared to 2019. With the impact of COVID-19, there was notable increase of interest in analog music.

    As of 2020, 52.9% of vinyl purchasers were in their 20's and 30's, which reconfirms the popularity of analog music among younger generation adults.

    Research

    With popularity,

    problem follows

    In order to better understand the problems vinyl collectors were facing, a mini survey and a diary study was conducted. Then, the activities in the diary study were classified by pain points using an affinity diagram.

    Mini Survey

    Before selecting the participants of the diary study, applicants were asked to fill out a mini survey, in order to get a clearer insight on young adult's vinyl purchase behaviors. A total of 10 applicants were survyed.

    How many vinyl do you have in your collection?

    Number Input

    0

    Vinyl Average

    Where do you find vinyl release information?

    Multiple Choice

    Online Community (Naver, Daum)
    0%
    Artist Homepage
    0%
    Artist Instagram
    0%
    Records Store Instagram
    0%
    Mobile App
    0%

    How do you usually purchase vinyl?

    Single Choice (Online, Offline)

    No Data Found

    How many vinyl do you purchase monthly?

    Single Choice

    No Data Found

    Have you ever bought second-hand vinyl online?

    Single Choice (Yes, No)

    No Data Found

    Diary Study

    4 suitable applicants among 10 were selected and asked to write a user diary for 7 to 8 days. Subjects were asked to write down vinyl-related activity and what they felt during the process.


    [Data Collected] Service Used, Purpose, Activity, Impression/Pain-point

    Diary Excerpts: Subject 3 - Jang

    Diary Study Results

    I found out that user activites in finding information and purcahsing vinyl were dispersed among various platforms. The lack of a service offering all four activities made users feel the inconvenience of having to switch between multiple platforms.

    Affinity Diagram

    Findings and Insights

    Main Problem

    Activities were dispersed among multiple channels

    Though digging information and finding new vinyl is a part of the culture, subjects had negative feelings on having to go through too many platforms to do so.

    Pain Points

    Scattered Information

    Searching over multiple platforms to find information on vinyl releases and prices is time-consuming.

    Lack of Information

    It's challenging to find information on specific subjects or problems.

    Overpricing

    With resllers selling vinyl overpriced, it's hard to get vinyl at an appropriate price.

    Design

    A multi-purpose

    vinyl platform

    In order to better understand the problems vinyl collectors were facing, a mini survey and a diary study was conducted. Then, the activities in the diary study were classified by pain points using an affinity diagram.

    1

    Mini Survey

    2

    Diary Study

    3

    Affinity Diagram

    Colors

    To maximize the atmoshpere that analog music brings, a dark-mode theme was used as default. And a lemon-lime point color was used in order to give vibrance and liveliness to the monotone app.

    BG

    hex

    #1C1C1C

    Main 1

    hex

    #262626

    Main 2

    hex

    #404040

    Point

    hex

    #BFDD06

    White 100

    hexa

    #FFFFFFFF

    White 70

    hexa

    #FFFFFFB3

    White 50

    hexa

    #FFFFFF80

    White 20

    hexa

    #FFFFFF33

    Text Styles

    Made With