Career Dive
Overview
In Korea, most companies have an open recruitment process called 공개채용1, which is focused on recruiting fresh graduates. Korean companies used to prefer inexperienced undergraduates based on the belief that they are easier to train2.
However, this hiring trend has flipped during the past few years, as large companies like Samsung, Hyundai and LG started to prefer more experienced applicants. This change has led to numerous difficulties for job seekers to prepare for the recruitment process.
Statistics Korea, 2021
Veritas Alpha, 2022
Maekyung, 2021
Problems
Lack of network being the main problem. Overall reduction of hiring at large companies in Korea.
Platforms do not provide personalized advice. Career consulting pricing at an average of $100/session.
50% of employees took on side jobs in Korea. 80% of those who currently do not have side jobs wishes to have one.
Solution
Target Users
who have no experience or information about the specific position that they are applying for
who are planning to move to another company for their career growth
who want to take on easier side jobs based on their working experience and knowledge
who have practical experience and industry information, but have no place to utilize it
Idea Validation
In order to validate the demand for our idea, a market research was conducted. We analyzed the capacity of the online job training and consulting market. Then, looked into possible competitors currently in the market.
Market Research
25 Job Seekers
35 Professionals
We conducted a survey targeting 25 job seekers and 35 professionals to assess the growth potential of our service. Through the survey, we identified the demand for our services from both groups.
Intention to use mentoring service for job advice.
Do you have(or want) a side job?
Intention to provide mentoring.
Market Capacity
TAM
- Job seekers in Korea.
- Average expenditure on job preparation
Average of 1 year for preparation. - Online market size for job preparation.
SAM
- Total Addressable Market
- Percentage of job seekers getting job related consulting.
SOM
- Service Available Market
- Percentage of job seekers getting job related consulting.
Competitors
Business Model
Though digging information and finding new vinyl is a part of the culture, subjects had negative feelings on having to go through too many platforms to do so.
Design
Colors
Career Dive Blue
hex
#698CFF
Career Dive Pink
hex
#E25D7D
Career Dive Gray
hex
#BFDD06
White
hex
#FFFFFF
CD Blue 10%
hexa
#698CFF1A
CD Pink 10%
hexa
#E25D7D1A
Background
hex
#F8F8F8
Components
Home
Personalized home screen
Mentors are recommended based on the jobs of interest selected in the sign-up stage and the bookmarked mentor data.
Quick search through categories
Easily recognizable job categories
Job-based search system
Search for current employees of the job and company you wanted to meet
Made With
