Career Dive
Overview
In Korea, most companies have an open recruitment process called 공개채용1, which is focused on recruiting fresh graduates. Korean companies used to prefer inexperienced undergraduates based on the belief that they are easier to train2.
However, this hiring trend has flipped during the past few years, as large companies like Samsung, Hyundai and LG started to prefer more experienced applicants. This change has led to
Though the cost of living has been increasing for a long time, average salary has increased at a slower rate. This caused many Korean salaried employees to take on side jobs, either related to their profession or simple labor such as a part-time delivery person.
Target
College students and fresh graduates who are looking for a job.
Salaried workers
Research Methods
Design Process
1. Understand
2. Research
3. Analyze
4. Design
5. User
Testing
6. Presentation
Background
Job seekers in their 20s, according to national survey
Statistics Korea, 2021
Job seekers have difficulties obtaining information about the hiring process
Veritas Alpha, 2022
Employees in Korea doing side jobs
Maekyung, 2021
Problems
Job seekers in their 20s, according to national survey
Statistics Korea, 2021
Existing services are either insufficient or overpriced
Statistics Korea, 2021
Job seekers in their 20s, according to national survey
Statistics Korea, 2021
Research
With popularity,
problem follows
In order to better understand the problems vinyl collectors were facing, a mini survey and a diary study was conducted. Then, the activities in the diary study were classified by pain points using an affinity diagram.
Market Research
Before selecting the participants of the diary study, applicants were asked to fill out a mini survey, in order to get a clearer insight on young adult's vinyl purchase behaviors. A total of 10 applicants were survyed.
Intention to use mentoring service for job advice.
Single Choice (Yes, No)
Do you have(or want) a side job?
Single Choice (Yes, No)
Intention to provide mentoring.
Single Choice (Yes, No)
Diary Study
4 suitable applicants among 10 were selected and asked to write a user diary for 7 to 8 days. Subjects were asked to write down vinyl-related activity and what they felt during the process.
[Data Collected] Service Used, Purpose, Activity, Impression/Pain-point
Diary Excerpts: Subject 3 - Jang
Diary Study Results
I found out that user activites in finding information and purcahsing vinyl were dispersed among various platforms. The lack of a service offering all four activities made users feel the inconvenience of having to switch between multiple platforms.
Affinity Diagram
Findings and Insights
Main Problem
Activities were dispersed among multiple channels
Though digging information and finding new vinyl is a part of the culture, subjects had negative feelings on having to go through too many platforms to do so.
Pain Points
Scattered Information
Searching over multiple platforms to find information on vinyl releases and prices is time-consuming.
Lack of Information
It's challenging to find information on specific subjects or problems.
Overpricing
With resllers selling vinyl overpriced, it's hard to get vinyl at an appropriate price.
Design
A multi-purpose
vinyl platform
In order to better understand the problems vinyl collectors were facing, a mini survey and a diary study was conducted. Then, the activities in the diary study were classified by pain points using an affinity diagram.
Mini Survey
Diary Study
Affinity Diagram
Colors
To maximize the atmoshpere that analog music brings, a dark-mode theme was used as default. And a lemon-lime point color was used in order to give vibrance and liveliness to the monotone app.
Career Dive Blue
hex
#698CFF
Career Dive Pink
hex
#E25D7D
Career Dive Gray
hex
#BFDD06
White
hex
#FFFFFF
CD Blue 10
hexa
#698CFF1A
CD Pink 10
hexa
#E25D7D1A
Background
hex
#F8F8F8
Text Styles
Logo
Oval
The shape of analog records
Gradient
The vast spectrum of music
Made With
